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Following the release of Iron Man 2, a conflict between Paramount Pictures, which had distribution rights to certain Marvel properties, and The Walt Disney Company, Marvel Entertainment's then new corporate parent, clouded the timing and the distribution arrangement of a possible third film. On October 18, 2010, Walt Disney Studios agreed to pay Paramount at least $115 million for the worldwide distribution rights to Iron Man 3, with Disney, Marvel, and Paramount announcing a May 3, 2013 release date for the film.
Iron Man and Iron Man 2 director Jon Favreau said in December 2010 that he would not direct Iron Man 3, opting to direct Magic Kingdom instead. He remained an executive producer of director Joss Whedon's crossover film The Avengers and also served as an executive producer of Iron Man 3. Also in 2010, Downey reached out to Shane Black, who directed him in 2005's Kiss Kiss Bang Bang, to write and direct the film. In February 2011, Black entered final negotiations to join the project, and in March it was announced that Drew Pearce, who Marvel had originally hired for a Runaways script, would work with Black on the script. Downey said, "Bringing in Shane Black to write and direct Iron Man 3 to me is basically the only transition from Favreau to a 'next thing' that Favreau and the audience and Marvel and I could ever actually sign off on."
The film's plot is influenced primarily from "Extremis," the 2005–2006 Iron Man comics storyline written by Warren Ellis.
Producer Kevin Feige described this movie as "a full-on Tony Stark-centric movie. He's stripped of everything, he's backed up against a wall, and he has to use his intelligence to get out of it. He can't call Thor, Captain America, or Nick Fury, and he can't look for the Helicarrier in the sky." Robert Downey Jr. further described the character as influenced by a post-The Avengers (2012) world: "What are his challenges now? What are some limitations that might be placed on him, and what sort of threat would have him, as usual, ignore those limitations?"
According to Black, the reveal of the actual villain being Hansen was "like Remington Steele, you think it's the man but at the end, the woman has been running the whole show." The role was eventually shifted to Killian because of objections by Marvel Entertainment executives, who were concerned with apparent merchandising losses that could come with having a female villain. The roles of several other major female characters were also made smaller in the final film compared to earlier drafts.
Filming began in Wilmington, North Carolina on May 23, 2012 at EUE/Screen Gems Studios, with the working title Caged Heat.
This movie was originally budgeted at $140 million, but after The Avengers (2012) became a huge hit, Marvel Studios and Disney upped it to $200 million, in order to allow Shane Black to make the best movie he could.
A total of three hours and 15 minutes of footage were shot before editing, where it was brought down to 130 minutes (119 without the credits), marking the longest stand-alone Iron Man film. Post-production also had a 3D conversion and a digital remaster for the IMAX release. Todd-AO mixed the sound in Dolby Atmos to enhance the immersive experience.
According to producer Kevin Feige, the Mandarin was inspired by Colonel Kurtz from Apocalypse Now (1979): "He wants to represent this sort of prototypical terrorist, someone who worked for the intelligence community, who went nuts in the field, and became this sort of devotee of war tactics."
Released in 2013, this movie marked the 50th anniversary of Iron Man.
The idea that "Happy" Hogan's favorite television show is Downton Abbey (2010) was at the suggestion of Jon Favreau, who is actually a big fan of the British series.
Robert Downey Jr. pushed to get Gwyneth Paltrow to have some action scenes, and producer Kevin Feige approved: "We are bored by the damsel in distress. But sometimes we need our hero to be desperate enough in fighting for something, other than just his own life. So, there is fun to be had with 'Is Pepper in danger, or is she the savior?' over the course of this movie."
A.I.M. (Advanced Idea Mechanics) is the scientific organization headed by Aldrich Killian. In the comics, it was a straightforward terrorist organization, and the evil counterpart to S.H.I.E.L.D., which originally was an offshoot of Captain America's World War II enemies H.Y.D.R.A.
This movie was heavily edited for Chinese audiences, the Chinese edit has additional scenes featuring the character Dr. Wu and his assistant (played by Chinese stars Xueqi Wang and Bingbing Fan, respectively)
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